Employer branding is the strategic effort to establish a company as an attractive workplace for potential and current employees. Key elements include defining the Employee Value Proposition (EVP), effective recruitment marketing, and fostering a supportive employee experience. Consistent communication and employee advocacy play crucial roles in this process. A strong employer brand attracts top talent, reduces hiring costs, enhances employee engagement, and improves retention, ultimately contributing to the organization's overall success and growth.
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A strong employer brand therefore not only increases consideration it is also a smart business investment for given a good growth of business.
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